Meet our Panelists – James Caig

James Caig – Head of Strategy at True Digital

James has spent more than ten years leading strategy teams in media, creative and digital agencies.

He has helped public and private sector clients such as EE, Public Health England, Lloyds Bank and Kellogg’s. He is chair of APG West, a body that champions great strategy and planning in the region, and is leading Open Finance, True’s research project looking at consumer inertia in the sector.